Background
A leading company in the medical device sector, specializing in technology that assists with accurate tissue localization, approached CMSTOWP for a website redesign. The company’s Vice President of Marketing initiated the project to improve the user experience and modernize the company’s online presence.
Opportunity/Challenge
The company’s website was outdated, running on the Zen Cart platform, and no longer met modern usability or design standards. Their objective was to transition the site to WordPress, simplify the design, and create a more intuitive and professional interface that aligned with their innovative product offerings.
Solution
The company found CMSTOWP through an online search and selected them due to their high ratings, pricing that fit within their budget, and cultural alignment with the company’s values. CMSTOWP’s team of 2-5 employees worked closely with the company to execute the project.
The scope of the project included:
- Migrating the website from Zen Cart to WordPress.
- Simplifying the website’s design to create a modern, user-friendly experience.
- Collaborating extensively with the company to refine each section of the site.
Scope of Work
CMSTOWP’s team engaged in ongoing collaboration with the client, ensuring an iterative process where feedback was incorporated regularly. The main deliverable was a fully redesigned WordPress site with improved navigation, layout, and aesthetics.
Key deliverables included:
- Complete migration from Zen Cart to WordPress.
- Simplified, modern design enhancements.
- Improved user navigation and overall site structure.
Results & Feedback
CMSTOWP successfully delivered the project in stages, with measurable progress shown for each section of the website. The client appreciated how each part of the project was handled efficiently and methodically.
Project Management
The project was managed with a flexible approach. CMSTOWP was particularly attentive to the company’s requirements, allowing for adjustments based on internal changes on the client’s end. Milestones were delivered on time, and the team was highly responsive to feedback.
Communication
Regular communication was maintained through virtual meetings, emails, and messaging apps. This consistent interaction allowed the client to stay informed and involved in the decision-making process at every stage of the project.
Unique Selling Point
What set CMSTOWP apart was their humanity and willingness to collaborate. The team demonstrated a deep understanding of the client’s needs, adapting as required and maintaining flexibility throughout the process. Their empathetic approach to working with the client ensured a smooth partnership.
Area for Improvement
Toward the end of the project, the client encountered some back-office changes and access issues. While these did not significantly impact the project, they were noted as areas that could be improved in future collaborations.
Conclusion
CMSTOWP successfully transformed the client’s website into a modern WordPress platform, meeting all objectives related to design, usability, and functionality. The project was completed on time, with continuous communication and attention to detail. Despite some minor access issues, the client was highly satisfied with the outcome and the working relationship with CMSTOWP.
Client's Feedback
"CMSTOWP's humanity and willingness to collaborate with me were truly impressive. They consistently made progress on every section of my site, always keeping my contingencies in mind. The team was incredibly considerate and maintained open communication through virtual meetings, emails, and messaging apps. What really stood out was their genuine care and flexibility in working with me every step of the way."
Scott Lary
VP Marketing, MacBrud