Background
Obsev, a digital magazine featuring original video and editorial content, was facing significant challenges with its existing website. With over 30 million page views per month, the editorial team struggled to manage the content and backend of the site.
Opportunity/Challenge
The migration process needed to be completed quickly, as Obsev's advertisement model relied heavily on the website's performance. Additionally, preserving SEO and organic ranks was crucial, as most visitors accessed the site through mobile devices. The old website was not mobile-friendly, making it essential to ensure the new WordPress site was optimized for mobile.
Solution
Our team established a plan to migrate Obsev's website to WordPress, focusing on preserving SEO, mobile responsiveness, and content organization. We created an Excel spreadsheet to document content to be moved, specified location, and new metadata. We also mapped the legacy data structure with the new data structure to ensure a smooth transition.
Scope of Work
Our scope of work included:
- Establishing a plan for the migration process
- Creating an Excel spreadsheet to document content to be moved
- Mapping the legacy data structure with the new data structure
- Preparing for SEO preservation using Xenu Link Sleuth
- Migrating posts, tags, comments, roles, and permissions
- Handling passwords and subscriptions
- Reviewing and cleaning up the migrated site
Results & Feedback
The migration process was completed successfully, with minimal disruption to Obsev's operations. The editorial team was able to start using WordPress immediately, and the development team was freed up to tackle more complex engineering problems. The new site was optimized for mobile traffic, and the editorial team had access to one of the best article publishing experiences available.
Project Management
Our team worked closely with Obsev's stakeholders to establish a plan and ensure a smooth migration process. We used a combination of automation and manual techniques to deliver the best results.
Communication
Regular communication was key to the success of the project. Our team kept Obsev's stakeholders informed throughout the process, ensuring that everyone was aware of the progress and any issues that arose.
Unique Selling Point
Our team's expertise in WordPress migration and SEO preservation was a key factor in the success of the project. Our ability to handle complex issues and deliver a high-quality result set us apart from other migration companies.
Area for Improvement
While the project was successful, there were some areas for improvement. For example, the team could have done a better job of communicating the importance of SEO preservation to Obsev's stakeholders.
Conclusion
The migration of Obsev's website to WordPress was a complex project that required careful planning and execution. Our team's expertise in WordPress migration and SEO preservation ensured a successful outcome, with minimal disruption to Obsev's operations. The new site is optimized for mobile traffic, and the editorial team has access to one of the best article publishing experiences available.
Client's Feedback
"Working with CMSTOWP was a pleasure. Their expertise in WordPress migration and SEO preservation was invaluable. The team was professional, communicative, and delivered a high-quality result. We are thrilled with the outcome and would highly recommend CMSTOWP to anyone looking to migrate their website to WordPress."
Obsev's Editorial Team
Obsev