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Pacific Forum's Successful Migration to WordPress

Industry

Non-profit

Services

UX Design, CMS Migration, Testing, Management, Website Development
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Background

The Pacific Forum, a non-profit foreign policy research institute, was facing significant challenges with its existing Drupal website. With a complex access control system and a large amount of redundant data, the migration to WordPress was a daunting task.

Opportunity/Challenge

The Pacific Forum's website was not mobile-friendly, and the Drupal platform was not optimized for search engines. The organization needed a new platform that would allow for easy access control, mobile responsiveness, and SEO optimization.
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Solution

Our team established a plan to migrate the Pacific Forum's website to WordPress, focusing on preserving SEO, access control, and mobile responsiveness. We created an Excel spreadsheet to document content to be moved, specified location, and new metadata. We also mapped the legacy data structure with the new data structure to ensure a smooth transition.
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Scope of Work

Our scope of work included:

  • Establishing a plan for the migration process
  • Creating an Excel spreadsheet to document content to be moved
  • Mapping the legacy data structure with the new data structure
  • Preparing for SEO preservation using Xenu Link Sleuth
  • Migrating posts, tags, comments, roles, and permissions
  • Handling access control and data cleanup
  • Reviewing and cleaning up the migrated site

Results & Feedback

The migration process was completed successfully, with minimal disruption to the Pacific Forum's operations. The new WordPress site was optimized for mobile devices, and the access control system was fully reimplemented. The SEO juice of the Drupal website was successfully migrated and retained, ensuring that the ranking of the website did not drop after migration.
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Project Management

Our team worked closely with the Pacific Forum's stakeholders to establish a plan and ensure a smooth migration process. We used a combination of automation and manual techniques to deliver the best results.

Communication

Regular communication was key to the success of the project. Our team kept the Pacific Forum's stakeholders informed throughout the process, ensuring that everyone was aware of the progress and any issues that arose.

Unique Selling Point

Our team's expertise in WordPress migration and SEO preservation was a key factor in the success of the project. Our ability to handle complex issues and deliver a high-quality result set us apart from other migration companies.
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Area for Improvement

While the project was successful, there were some areas for improvement. For example, the team could have done a better job of communicating the importance of SEO preservation to the Pacific Forum's stakeholders.

Conclusion

The migration of the Pacific Forum's website to WordPress was a complex project that required careful planning and execution. Our team's expertise in WordPress migration and SEO preservation ensured a successful outcome, with minimal disruption to the Pacific Forum's operations. The new site is optimized for mobile devices, and the access control system is fully reimplemented.
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